Build revenue that scales with speed
We help B2B companies to transform their sales strategy and processes to get on the fast-track for scalable growth through Hands-On Consulting or Fractional Head of Sales & CRO engagements.
GTM SYSTEMS FOR SALES TECH FOUNDERS
You Built a Tool Sales Teams Love. Closing Deals Shouldn't Be This Hard.
Your buyers (VPs of Sales, RevOps leaders) are skeptical, budget-conscious, and drowning in tools. I sold Salesforce for years—I know what makes them buy and what kills deals.
Sound familiar?
-
Your buyers ghost you after demos because they "need to think about it", and you can't figure out what's missing
-
Buyers choose "good enough" tools or stick with status quo because you haven't made the switching cost worth it
-
Self-serve is converting but enterprise deals stall, you don't know how to sell to buying committees
-
You're the only one who can close deals the sales process lives in your head, not in a system
-
Buyers say your tool "looks interesting" but won't commit budget, you're stuck in endless POCs
Why I Get Sales Tech GTM
I’ve sold Salesforce and scaled revenue at early-stage startups. I know what makes sales leaders buy, and what kills deals.
Here’s what makes selling to sales leaders different:
- They evaluate your sales process while pitching you — if your demo feels scripted, your discovery is weak, or your ROI story is vague, they see right through it. Sales leaders are professional buyers who assess you the same way they assess their own reps
- They don't buy features, they buy outcomes tied to their comp plan — they care about win rate, deal velocity, pipeline coverage, and quota attainment. If you can't connect your tool to these metrics, you're competing on price
- They have a graveyard of unused tools — when you say "this will transform your process," they've heard it from Salesforce, Gong, Outreach, and 20 other vendors. They're skeptical by default
- They're drowning in tools already — the average sales org uses 10+ tools. If you can't show why you're fundamentally different (not just "better"), you're fighting for budget against incumbents who already have adoption
Your buyers are professional skeptics.
Once you know what makes them buy (and what kills deals), you can systematize it.
What You'll Get On the Call
Identify your biggest GTM Bottleneck
Is it positioning? ICP? Outbound? Sales process? I'll pinpoint what's actually holding you back.
Book a free 45-minute strategy session. I’ll identify what’s holding back revenue and what to prioritize first.
If it makes sense to work together, I offer:
But first, let’s talk.
Who is this for?
For B2B Founders at $20k-$1.5M ARR:
- Have at least 5-10 paying customers
- Are stuck closing deals yourself or can't scale founder-led sales
- Want to systematize GTM so revenue becomes predictable
- Focus on net new customer acquisition
This is Not for:
- Pre-revenue or fewer than 5 customers
- B2C, CPG, or consumer products
If you’re outside this range but think I can help, book a call anyway – I work with some companies earlier or later in their journey.
I was completely blank when asked how businesses actually benefit from our work. I couldn't tie what we do to business outcomes. The repositioning work changed everything. Before, we were guessing. Now we have a system. We went from confusion and 5% conversion to $15K MRR with 100% retention in 8 months. We're at capacity. We haven't lost a single client.
LET'S TALK
Get Tactical GTM Advice
Book a 40-minute strategy session. I'll provide actionable
recommendations on your biggest GTM challenge.