Build revenue that scales with speed

We help B2B companies to transform their sales strategy and processes to get on the fast-track for scalable growth through Hands-On Consulting or Fractional Head of Sales & CRO engagements.

Hustle got you this far. But you're exhausted

You've built something real — paying customers, proven delivery, actual revenue.

60–80% of deals in founder‑dependent models need the founder’s direct involvement; companies where <30% of deals rely on the founder scale faster.

But it's all on your shoulders:

Revenue is completely unpredictable Some months are amazing, and others crash, revenue is unpredictable because your sales process is inconsistent
Every deal still requires you personally Your co-founder or early hires can't close without you in the conversation
Your network is tapped out You've burned through former colleagues, old clients, LinkedIn connections, the people who'll take your call based on relationships are running thin
Cold outreach isn't working LinkedIn messages go unanswered. Cold emails feel fake. What worked on people who knew you fails on strangers.

This isn't a sales problem. It's a systematic Go-To-Market problem.

You can sell. Your system can't.

Your first customers bought because they knew you.

That's not a sales problem. That's a system problem.

Relationship-based revenue requires:

Personal credibility (they trust you)
Shared history (they know your track record)
Warm introduction (someone vouched for you)

Here's what strangers require:

Clear value proposition (they don't know you)
Credibility signals (proof beyond your word)
Structured sales process (they need to be led)

You can do the first intuitively.

Your team can only do the second with systematic frameworks.

That's the gap. And it's why:

Your network runs out (finite warm intros)
Your team can't close (no frameworks to follow)
Revenue stays unpredictable (dependent on relationships)

What got you to 20 customers won't get your to 200.

You need systematic GTM that works on strangers and transfers to your team.

That’s what we build.

SERVICES & FEATURES

Go-To-Market Strategy That Scales

Uncover what’s working, where you’re stuck, and what needs to shift with a clear sales audit that sets the stage for confident, structured growth.

1

Go-To-Market Blueprint

We diagnose what’s actually blocking your growth:

Root cause analysis (not just surface symptoms)
Clarity and confidence on what to do next
Prioritized roadmap to systematic GTM

2

Execute Your GTM Plan

Choose your path:

Path A: Hands-On Consulting
We build the system together, you own it and run it independently.

Path B: Fractional CRO
I embed as your ongoing revenue leader, operating as part of your executive team.

Won Sales Deals With...

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The Frameworks Behind Zenful Sales

We use established sales methodologies to bring structure and clarity to your process. Each one is adapted to fit your business, your voice, and the way your buyers make decisions. No scripts. No pressure. Just systems that work.

01. Structured Process

Clear, repeatable actions that drive consistency

02. Emotional Intelligence

Insight-driven conversations rooted in awareness

03. Sustainable Growth

Long-term performance without reactive cycles

04. Human-Centered Approach

Built around empathy, context, and real dialogue

$ 0 M+

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LET'S TALK

Start With a Strategic Conversation

Book a 15-minute Zoom call to see if Zenful Sales is a
good fit for your business.

hello@zenfulsales.com

416-817-1478

FAQs

Who is Zenful Sales for?

Founder-led B2B companies who've gotten at least 5 to 20+ customers through relationships and hustle, but are hitting a wall.

Specifically: Revenue is unpredictable, your network is tapped out, every deal requires you personally, and cold outreach isn't working.

If you're founder-dependent and ready to build systematic GTM, we can help.

My business grows through referrals. Why would I need Zenful Sales?

Referral growth is unpredictable and has a ceiling.

Your network is finite, maybe 500-1,000 relevant connections. Once you've tapped them, growth stops. You've probably already felt this if you're going back to the same people multiple times asking for introductions.

We help you build systematic GTM that works on strangers (not just friends) so you're not dependent on who happens to refer you when.

That's the transition from relationship-dependent revenue to systematic, scalable growth.

Why not just hire a sales person/leader?

Three reasons: Speed, risk, and systems.

SPEED Hiring takes 2-4 months. Onboarding takes another 2-3 months. You're looking at 6+ months before you see results. We build your systematic GTM in 90 days.

RISK A sales hire (rep or leader) costs $80K-$300K+ annually. If they don't work out, you've burned 6-12 months and significant capital with nothing to show for it.

SYSTEMS Here's what typically happens: You hire someone, they shadow you for a few weeks, then they struggle to replicate what you do intuitively. Within 3-6 months, they're gone.

The problem wasn't the person. It was the lack of systematic frameworks for them to follow.

We build the frameworks FIRST, documented processes, repeatable approaches, clear methodology. Then when you DO hire, they inherit proven systems instead of starting from scratch.

That's why our clients' first sales hires succeed.

TL;DR: Build the system first. Then hire someone to scale what's already working, not to figure it out from scratch.

Why work with Zenful Sales?

Three factors: speed, specialization, and implementation.

SPEED Most options take 6-12 months to show results:

Hiring a sales leader: 2-4 months to hire + 2-3 months onboarding = 6+ months
Generic sales consultants: 3-6 months of "discovery" and strategy docs you still have to implement yourself
Doing it yourself: Trial and error while revenue stays unpredictable

We deliver systematic GTM frameworks in 90 days. Built, implemented, and transferred to your team.

SPECIALIZATION We work exclusively with founder-led B2B companies making the transition from relationship-dependent revenue to systematic GTM. That's all we do. We understand the specific challenge of scaling beyond your network, because we've solved it dozens of times for founders exactly like you.

IMPLEMENTATION We don't give you a strategy deck and wish you luck.

We build WITH you, implement WITH you, train your team, and leave you with documented frameworks you own and can execute independently.

Most consultants advise. We build.

TL;DR: You get systematic GTM in 90 days, not 6-12 months of hoping something works out.

What results can I expect?

Within 90 days of Systematic GTM Build, most clients see:

Predictable pipeline generation (not dependent on referrals)
Team able to run discovery and demos independently
Revenue forecasting within 15-20% accuracy
Documented frameworks they can train future hires on

Specific outcomes depend on your starting point, but the pattern is consistent: You move from founder-dependent, relationship-based revenue to systematic GTM that scales beyond you.

We don't take on projects unless we're confident we can deliver these outcomes for your specific situation.

What's the investment?

Every engagement starts with the Go-To-Market Blueprint ($750, 30 days).

From there:

Systematic GTM Build: 90 days
Fractional CRO/Head of Sales

The Blueprint gives both of us confidence before committing to larger engagement. We'll discuss the right path during your diagnostic conversation.

How long does this take?

Blueprint: 30 days (can be faster)
Systematic GTM Build: 90 days
Fractional CRO: 6-12 months minimum

You're generating predictable results in 90 days, not waiting 6-12 months hoping a hire or generic consultant works out.

What happens after the 90 days?

You own everything.

After the Systematic GTM Build (90 days), you walk away with:

Documented frameworks your team can execute
CRM/RevOps infrastructure set up
Training and knowledge transfer
Playbooks and processes you own independently

You're not dependent on us ongoing.

Some companies choose to continue with monthly coaching and RevOps support, but the system is designed to work without us.

You own it. You run it. You scale it.

Why Clients Choose Zenful Sales

Our clients don’t just see better numbers. They experience more clarity in conversations, more confidence in their teams, and more control in their sales motion.

Laney is excellent at cutting through the noise, identifying our blindspots, and providing clear action items to address them. Before I found her, I knew something was wrong with my sales, but I didn’t know how to fix it. Now I have a clear, actionable roadmap that I can use to take my business to the next level!

– Paula Thomas, CEO, Weiter Manufacturing

As a first-time founder, I didn’t even know what I didn’t know—until Laney’s GTM Blueprint changed everything. Her detailed analysis helped me see exactly why some of our outreach wasn’t converting and what was confusing clients in our messaging. We used to pitch cinematic quality, but after her report, we now lead with business outcomes. That simple shift made our value clearer and gave us structure. I’ve already begun implementing her sales systems—from qualifying leads to crafting ROI-focused proposals. It’s become the foundation for how we approach growth, and I finally feel like we’re building a real business, not just creating content.

– Pratham Saini, CEO, Y2A3 Productions

Laney is strategic, smart, and her sense of humour made dealing with her enjoyable. She was patient in the process as it involves multiple stakeholders in various departments with staff at different technological comfort levels. Laney took the time to work with our team members and pushed to ensure we are using the data to drive business forward. – Paul Gentile, Director of IT