ABOUT US
WHO WE ARE
We Build Revenue Systems for Founder-Led B2B Companies
We’ve closed $10M+ in B2B revenue and systematized GTM for founder-led businesses. We know what works because we’re still selling—not just advising from the sidelines.
In Revenue
Logos Won
Years Combined Experience
Workshops Delivered
We help founders at $100K-$1.5M ARR move from unpredictable, referral-dependent revenue to systematic, process-driven growth. We don’t hand you a strategy deck and disappear—we get into your CRM, rebuild your pipeline stages, write your outbound sequences, and document your sales process. You own the complete system when we’re done.
Our work integrates three things most consultants only offer one of:
- Sales execution (process, qualification, deal management),
- Founder psychology (the mindset patterns that sabotage execution), and
- Revenue infrastructure (CRM architecture, pipeline design, reporting).
Everything is built on proven frameworks, tailored to your specific business, and delivered by people who are actively selling.
TEAM MEMBERS
Meet the Team Driving Your
Sales Growth
Laney Lui, PCC
Founder & CEO
Laney Lui, PCC
Founder & CEO
Laney founded Zenful Sales to help B2B founders build systematic client attraction that aligns with their authentic leadership style, combining battle-tested sales frameworks with mental fitness training to address both tactical and psychological barriers to sales success.
Arthur Lui, MBA
Business Analysis & Strategy Consultant
Arthur Lui, MBA
Business Analysis & Strategy Consultant
In addition to his edtech experience, Arthur brings practical expertise in e-commerce and online marketing. Arthur brings his expertise in business strategy and innovation to Zenful Sales, supporting client projects with insights drawn from his experience growing from a startup to a mid-sized company with global reach.
What Makes Us Different
We’re front-line sellers, not just strategists
We’re actively closing deals, handling objections, running discovery calls. What we recommend isn’t theory—it’s what’s working in live conversations right now. We don’t advise from the sidelines.
We build with you, not just for you
Most consultants hand you a plan and leave. We implement directly—getting into your CRM, rebuilding pipeline architecture, writing sequences, documenting playbooks. You own the system when we’re done.
One vendor, complete coordination
You work with me as your single point of contact. I orchestrate the right team for what you need—whether that’s me implementing directly or bringing in specialists for brand, content, or technical work. One relationship to manage, one strategy, complete accountability.
Foundation before scale
We don’t jump to tactics (run ads, hire SDRs, launch outbound). We fix positioning and process first—because you can’t scale what’s broken. Foundation, then systems, then scale. In that order.
Trusted by Founders, Recognized for Excellence
WON SALES DEALS WITH…





Recognized for Sales Excellence and Innovation
At Zenful Sales, our team’s impact has been recognized beyond client results. From winning multiple President’s Circle recognitions, Top 40 Under 40, and the Lone Ranger Award for exceptional sales leadership, to earning the Google Game Changer Award through Knowledgehook’s pioneering work in edtech, our team has consistently delivered at the highest levels.
Our insights on strategic sales development, founder-led growth, and systematic client attraction have been featured in leading publications and presented at industry events, establishing our team as trusted voices in the sales transformation and startup success space.