Build revenue that scales with speed
We help B2B companies to transform their sales strategy and processes to get on the fast-track for scalable growth through Hands-On Consulting or Fractional Head of Sales & CRO engagements.
GTM SYSTEMS FOR MARTECH FOUNDERS
You Built a Tool Marketers Love. Buyers Still See You as 'Nice to Have'.
Your buyers are drowning in MarTech tools, juggling dozens of vendors, and skeptical of “just one more platform.” I’ve helped B2B companies systematize their GTM—I know what makes marketing leaders buy and what makes them ghost you.
Sound familiar?
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Buyers love the demo but ghost when it's time to sign "let me check with Marketing Ops" or "need CFO approval" becomes radio silence
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You're competing on features in a crowded category buyers see you as "nice to have," not must-have
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Marketing leaders ignore your outreach because they're drowning in vendor pitches, you can't break through the noise
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You're the only one who can close deals the sales process lives in your head, not in a system
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Buyers want to see ROI proof before committing but you're still explaining features instead of business outcomes
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Deals stall on integration questions Marketing Ops grills you on technical details and you don't have good answers
Selling MarTech is Different
I’ve sold marketing solutions to CMOs and VPs of Marketing. I know what makes them buy—and what kills deals.
Here’s what makes selling to marketing leaders different:
- They're drowning in vendor pitches — they ignore 95% of outreach, so if you sound like every other MarTech vendor, you're done before you start
- They've been burned by "seamless" integrations — they've heard "works with your stack" from 50 vendors, then spent 6 months on implementation. Proof, not promises, wins deals
- They need to build a business case for a committee — the CMO might love your tool, but Marketing Ops will grill you on integration, and the CFO will demand ROI proof. You need to arm them with answers
- They have a graveyard of unused tools — adoption is their biggest fear. They need to see proof that other marketing teams actually USE your tool, not just buy it
Marketing leaders aren’t skeptical because they don’t see the value. They’re skeptical because they’ve been burned too many times. Once you know what makes them buy (and what kills deals), you can systematize it.
What You'll Get On the Call
Identify your biggest GTM Bottleneck
Is it positioning? ICP? Outbound? Sales process? I'll pinpoint what's actually holding you back.
Book a free 45-minute strategy session. I’ll identify what’s holding back revenue and what to prioritize first.
If it makes sense to work together, I offer:
But first, let’s talk.
Who is this for?
For B2B Founders at $100k-$1.5M ARR:
- Have at least 5-10 paying customers
- Are stuck closing deals yourself or can't scale founder-led sales
- Want to systematize GTM so revenue becomes predictable
- Focus on net new customer acquisition
This is Not for:
- Pre-revenue or fewer than 5 customers
- B2C, CPG, or consumer products
If you’re outside this range but think I can help, book a call anyway – I work with some companies earlier or later in their journey.
I was completely blank when asked how businesses actually benefit from our work. I couldn't tie what we do to business outcomes. The repositioning work changed everything. Before, we were guessing. Now we have a system. We went from confusion and 5% conversion to $15K MRR with 100% retention in 8 months. We're at capacity. We haven't lost a single client.
LET'S TALK
Get Tactical GTM Advice
Book a 40-minute strategy session. I'll provide actionable
recommendations on your biggest GTM challenge.