ABOUT US
WHO WE ARE
The Thinking Behind Zenful Sales
Zenful Sales exists to bring structure, clarity, and confidence to founder-led and service-based B2B teams struggling to scale their sales.
In Revenue
Logos Won
Years Combined Experience
Workshops Delivered
We specialize in helping businesses move from unpredictable, referral-dependent revenue to repeatable, process-driven systems. Through sales diagnostics, personalized strategy, and direct execution support, we help you identify what’s not working, build what’s missing, and implement the processes needed to sell consistently at scale. Our work is built on proven frameworks, tailored to your business, and delivered in plain language that translates into real results.
Our Approach
How We Think, Work, & Deliver
What We Believe
Sales should feel intentional, not improvised. We believe every founder deserves a sales engine they trust, one that doesn’t rely on guesswork, charisma, or chasing leads at the last minute. Zenful Sales exists to replace uncertainty with structure, and pressure with control. Our approach is grounded in clarity, calm execution, and systems that scale.
How We Work
We don’t sell templates or hype. We diagnose the root causes of your sales challenges, design strategies that align with your voice and offer, and help you execute with confidence. Whether you need coaching, consulting, or a Fractional Head of Sales, our work always delivers three things: structure, repeatability, and results.
What Makes Us Different
- No generic playbooks: Every engagement is customized to fit your business model, buyers, and revenue goals.
- Strategy and delivery: We move from insight to implementation, helping you execut, not just plan.
- Founder-first: We meet you where you are, whether you’re still closing deals yourself or building your first team.
- Scalable systems: Our goal isn’t just to fix your sales today, but to build the foundation for predictable growth.
TEAM MEMBERS
Meet the Team Driving Your
Sales Growth
Laney Lui
Sales Execution & Revenue Systems Consultant
Laney Lui
Sales Execution & Revenue Systems Consultant
Arthur Lui, MBA
Business Analysis & Strategy Consultant
Arthur Lui, MBA
Business Analysis & Strategy Consultant
Svenja Lyon
Visual Brand Strategy Consultant
Svenja Lyon
Visual Brand Strategy Consultant
Stephanie Thomas
Content Development Consultant
Stephanie Thomas
Content Development Consultant
WON SALES DEALS WITH…





Recognized for Sales Excellence and Innovation
At Zenful Sales, our team’s impact has been recognized beyond client results. From winning the President’s Circle twice and the Lone Ranger Award for exceptional sales leadership, to earning the Google Game Changer Award through Knowledgehook’s pioneering work in edtech, our team has consistently delivered at the highest levels.
Our insights on strategic sales development, founder-led growth, and systematic client attraction have been featured in leading publications and presented at industry events, establishing our team as trusted voices in the sales transformation and startup success space.